Tim has a long record in the Telemarketing and consultancy arena and was one of the first proponents of Direct Marketing in the UK as a business to business tool. At Gartner between 1998 and 2003, the world's largest IT research, measurement, consulting and event organisation, Tim was the global expert in EEC Data Privacy legislation and compliance, driving global compliance with national legislation. A good proportion of Gartner's published Data Protection Compliance research is published around Tim's work as Gartner's Chief Privacy Officer for Europe, Africa and the Middle East . He is one of Europe 's leading experts in compliance with data privacy regulations, and is in the forefront of implementing Permission Based Marketing. He publishes regular articles on Data Protection.
He tries to blog daily, and brings a unique insight to matters of Data Privacy.
Email Addresses - get that email through!
I've just bought 3 tonnes of topsoil.
"Wheeeeeeeeeeeeeeeeeeeeee!" I hear you cry!
I'm still broken from levelling my front lawn and reseeding it last week. But that isn't the point. It's good topsoil, I was able to order it online, it came in those big bags so I could ask the truck driver to use the crane to place it as near the place I was going to use each bag as possible and the whole
To those receiving this blog by email, an apology
As you see below and in the left hand margin, I use Zookoda to allow people to opt in at their sole discretion to receive a weekly digest of this blog by email.
The form is simple, the enrolment process is simple and, best of all, it's 'Confirmed Opt In', so it meets all the requirements for permission based marketing.
Unfortunately there is a bug in the Zookoda system at present which means
Are "Free Goods social networks" really a good thing?
Let me start with saying that personally I love Freecycle. At a personal level it is superb. So far I've used it to shift a lot of unmarketable stuff from my garage. eBay works for a lot, and car boot fairs work for a lot else, but Freecycle shifts the remainder that charity shops won't take directly to someone who wants it.
And, despite my comments about its current mode of operation, my local
What is a Customer?
I looked at Wikipedia. That's 'a good start.A customer refers to individuals or households that purchase goods and services generated within the economy. The word historically derives from "custom," meaning "habit"; a customer was someone who frequented a particular shop, who made it a habit to purchase goods there, and with whom the shopkeeper had to maintain a relationship to keep his or her "
Freecycle
On Wednesday, at ad:tech, I learnt that Freecycle is a social network that protects the planet. I thought it was just a place where folk offered stuff to other folk free. I was quite excited to learn I was doing something good by offering stuff on Freecycle.
You see there is a load of WIIFM in Freecycle. I can get rid of stuff I don't want without taking it to the dump.
It works very simply,
ad:tech London 2008 - Responsibility in marketing: Is it all just hype?
Wednesday's session was on responsibility in marketing, specifically being green and responsible. "Where there's muck there's brass", and this is true of green manure as much as of matured cow dung.
I should set out my stall.I am in favour of recycling. It's common sense provided there is a return on investment, and it makes good sense not to pollute
I am against 'greenwash'. Lie to me and I
Captain Cruiseline Now has a UK Number 01607 9999999
Yup, I'm sure it's the same company, but this one offers a holiday in (I hung up before I found out)
01607 9999999 is the number on CLI, and you get a recorded message. This one's a holiday, not a cruise. Now it may even be genuine, but I suspect an advance fee fraud scam.
I've reported it, of course I have. Just wanted you to know that you do not wish to answer this call when it shows up in
Phorm, and the British Computer Society
I've just been sent a paper by Andrea Simmons 0f the BCS Security Forum on Ph0rm and its products.
Andrea says:Phorm over function? Perhaps that's the challenge in relation to marketing desires clashing with privacy hopes. But given the starting point of the Phorm furore, in the Spring of 2008, we are now in the Autumn of 2008 and its been nothing but data breach after user faux pas exposing
Should we be worried by Phorm and Webwise and OIX, or pleased?
At this stage I have no idea. I learnt about the company and its technology from a comment on the article immediately below this one. In a nutshell Webwise analyses surfing habits in co-operation with your ISP. When you visit a Webwise enabled site that carries advertising it is designed to present you with advertising relevant to your own (computer's) surfing habits.
So, if you spend your
See you at ad:tech 2008 at Olympia?
Now I've written the headline I'm suddenly worried that it isn't at Olympia after all!
We have a great lineup for the ad:tech panel I'm speaking on. The pre-panel call was exciting, intellectual and challenging.
Responsibility in marketing: Is it all just hype?Wednesday, September 24, 2008 02:10 PM -03:10 PM
''Marketing'' is traditionally associated with growth and consuming more. The challenge
Another Pointless Privacy Gesture from Google
In June 2007 I covered Google's "slashing" of its search engine data retention period to 18 months. My conclusions then?So, it's an empty gesture, and not even newsworthy except in its emptiness. It will probably satisfy the gullible, just like planting a tree is meant to assuage guilt about carbon emissions, but that is as far as it goesIn September 2008 they've announced the halving of that
Data Loss is a Good Thing
For those of you who have read 1066 And All That, this will not be a surprise to you at all. Others may be less sure.
Data loss is rather good in terms of alerting the public to the quantity of data held about them and able to escape into the wild at any moment. Data loss today hits the news. Data loss even 10 years ago barely caused a ripple, even though the Data Protection Act 1998 is 10
Of COURSE Google is the God of Search
We recently launched a site full of Man Pages. Now look, this site is not for you. No, it really is not. Look, it's for geeks. Geeks don't come here!
Google is happily indexing it. It's reached ~12,200 pages of the ~62,000 pages on the site. Yahoo seems to have managed eight (single figure, not thousands). MSN that was, Live.com that is, has ~gasp~ managed 14 (that is one and four,
Caveat Emptor
I was reading terms and conditions on an online backup service today. This one is part of it:
How the Company may modify the Agreement
The Company reserves the right to change the terms, conditions, and notices under which it offers the Services, including any charges associated with the use of the Services. You are responsible for regularly reviewing these terms, conditions and notices, and any
Please may I have MY picture taken with the cute puppy?
Isn't it strange how some corporations attract both fanatical loyalty and have a celebrity status?
Even when they get things wrong people queue up to say "No, forgive then, they're wonderful, they're special, I love them to bits!"
We've just seen this with Google whose legal terms and conditions on the launch of Chrome were such an absurdity that they had to change them suddenly. So I've been
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